Everyday this week I will be featuring independent designers that contribute to the male fashion movement. Today, get identified with 'Reginald Beam's company "Cheyenne Beam".
Cheyenne Beam was finally launched a few months ago. Althoughit has been in the works for quite some time, what would you say has been themost rewarding experience in launching your line of men’s neck wear?
The most rewarding experience in launching my collectionwould have to be actually seeing people wear my pieces. I know the struggles and sacrifices it tookfor me to actually launch this collection, so seeing people wear a finishedproduct makes my heart smile.
Who is your target market?
I have something for everyone. My target market is anyone who enjoys wearingunique yet affordable pieces. Most of mypieces are nontraditional, but I do have a few traditional pieces within mycollection as well. Men, women, young,and older can all enjoy pieces from Cheyenne Beam.
Why bowties?
Before I designed this collection, I was actually on adesperate search for a leopard print bowtie. I could not find one for a long period of time and when I actually foundone, it wasn’t of good quality. Ifigured that I wasn’t the only man looking for a bowtie that was a bitnontraditional. I searched the internetand had no luck. That is when I thoughtof Cheyenne Beam. I’ve sketched since Iwas young and I have always known that I wanted to be involved withfashion. Men are so limited to patternsand colors in the fashion industry. Ifeel like we’re put in a box and I despise that. Cheyenne Beam is only the beginning of what Iplan to do in the fashion industry.
I’ve always been a bit rebellious. I never want to look like the next person andI love wearing statement pieces. Whendesigning this collection, I designed it for those people who want to stand outand be different. Although there isnothing wrong with tradition, I’m growing bored with blacks, greys, browns, andblues. Colors make me happy.
There is a lot of emerging bow tie designers in thewonderful world of men’s fashion. What makes your product so unique from thenext?
My pieces are unlike any other products available. That is the core of being unique. My prices are also affordable. Pieces are strategically priced from $35-$60.
What was the most challenging thing thus far when creating/designing your exclusive neckwear?
The most challenging thing would have to be growing mybrand. Everything I do now is aboutcontinuously building Cheyenne Beam and getting my products seen as much aspossible.
What’s up next for Cheyenne Beam? Are you solely primarilyfocused on bow ties or do you ever plan to venture out to possibly making matchingpocket squares, neckties or even clothing?
I’m currently working on my next collection of bow ties, butI do plan to venture into other areas. I’m not sure exactly how I’ll go about expanding my brand, but I am surethat it will happen.
Within the process of building your company, you’ve worked MercedesBenz Fashion Week and the BET Network’s Rip the Runway fashion showcases bothin NYC. How has being involved with these types of fashion forward productionshelped brand your company?
The more experience, the better. I learned so much working with those productions. Being surrounded by people who arepassionate, driven, successful, and fashionable is so inspiring. I have networked with so many people in NYCand met some amazing mentors who inspire me daily. It’s really a blessing to be given the opportunityto work with IMG Fashion and BET. Knowledge is power and working hands-on isthe best experience anyone can have.
Starting up a business is not easy and it takes a lot offinancial support to brand. Often the hardest part is marketing your product toyour targeted consumer. What avenues would you say works best for Cheyenne Beamwhen it comes to promoting your product?
Social networks are amazing. People from all over the worldconnect with me via Twitter, Instagram, and Facebook. Although this is what works for me now, I amcurrently working on new marketing strategies to help build my brand.
If you could choose any celebrity figure to promote yourproduct who would it be and why?
Kanye West would be my ideal figure to help promote CheyenneBeam. Kanye is not afraid to rebelagainst tradition and he proves over and over again how fashionable he is. He is also very known. He understands passion and how to createbeautiful things and convey it to the public in a way that moves people. My ultimate goal is to move people and helpmake people feel a little better about their lives. It’s time to embrace change andindividuality.
Where did the name "Cheyenne" come from?
My name is Reginald Cheyenne Beam. A lot of people wonder how I came up with thename. As a boy, I was always ashamed ofmy middle name and I never told people what it was. Although this was a very small insecurity,I’ve accepted it and embraced it. Myultimate goal is to bring as many people as I possibly can to that point. We must all accept our insecurities or flawsand embrace them and grow from them. That is what makes us individuals.
To check out "Cheyenne Beam's" full collection and to inquire about ordering, they can be reached via these outlets:
Website: www.CheyenneBeam.com
If you have a product that contributes to male fashion or know someone who does, send a media press kit, press release or any helpful information to TheXStylezBlog@gmail.com.
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